DNA boats founder and managing director Jason Elvines has a passion for designing and building aluminium boats, it’s in his DNA
Jason has grown up enjoying NZ’s great outdoors for it’s hunting and fishing.
In the beginning Jason built himself a small boat for himself and was quickly sold to a friend who wanted it, he then built another altering the design in the process and again before long someone saw it and wanted to buy it also, this began the early stages of DNA boats, in 2006 at age 21 he finished his apprenticeship and started up Ace Engineering NZ Ltd and began engineering and manufacturing boats. The DNA brand was launched two years later in 2008. The company now employs five full time production staff and Jason is still hands on in the design and production side of the business as well as sales role accompanied by his wife Melissa.